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Behind the Scenes | All About My Logo

TLR Photography Logo | Posh Creative

I was strolling through my old blog today and looking at how my photography and writing style has changed over the years when something crazy hit me.  The logo on my old pictures.

I had this wonderful idea that just because I understood Photoshop and knew what I wanted my logo to look like then I could do it myself.  I’m sure there is someone right now that is thinking the exact same thing.  You might even be reading this right now.

I wanted something that inter-connected the three letters of my business name but let each one stand out.  I wanted it to look mature and classic but not dated.  I wanted a bit of fun to it but not like kid party invitation fun.  Something that spoke to me.

My logo then was the best that I could do to get to what I wanted but I look at the new logo that Miranda from Posh Creative has designed and I realize this was what I really wanted.

It has the connection, the mature look and the classic feel.  The outline gives it just the right amount of fun without being way to over the top.  This is why you find a graphic designer that gets you and understands your vision even when you already think you got it.

I’m sharing this to let you know that the new logo might be showing up a little bit at a time as the months progress and we get closer to launch day and I didn’t want you to feel confused.  My most current logo will still be around but less and less.

I hope you are liking the new look and feel to TLR Photography because I for one am doing happy dances all around my room and everywhere else I can.

 

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Behind the Scenes | The Voice Within

Blogging Voice | TLR Photography

I’m not sure most of you know that I started out as a journalist.  I had dreams of writing for a major magazine and living the semi Sex in the City life.  I saw myself in front of laptops and in coffee shops writing the next great article that touched peoples hearts and shaped their world outlooks.  I still see a part of that in what I do now; touching peoples hearts.  I’m just doing it without the Manolo Blahnik.

This is why sometimes it’s so hard for me to understand why blogging feels like a challenge.  Do I really need the coffee shop and the high priced footwear?  Maybe it is the switching up of the type of writing.  Whatever it is, it can be quite annoying.  Especially when you have so many people telling you that to blog really well you need to find your voice so you can “speak” to your “ideal” client.  While that sounds all well and good, how do you translate who you are into 500 words or less to speak to an ideal person?  I have absolutely no idea.  So I’ve decided not to try; at least not to try that way.

Truth is that I’m a crazy mash up of communication nuances.  I tend to speak in movie quotes and the occasional Buffy the Vampire Slayer speak.  I love using big words cause I think they make me sound smart and it’s even better when I know what they mean.  There are so many times I get to the end of a sentence and have to ask those around me did it make sense cause in my head I sound ridiculously brilliant.  I could keep going but you only have so much time.

I love travel and food, movies and gourmet popcorn.  I am obsessed with tea and all things planner related.  I live off Netflix and my Roku and if I could only eat one thing forever it would have to be pasta.  At times I’m slightly goofy and if I can fit a good laugh in then I will.  I can’t tell a great joke to save my life but somehow I am still insanely funny.  I’m random and quirky and uniquely me.  Which I think is all any of us can say about ourselves.

So that is what my blog will be; random and quirky and uniquely me.  I’m going to talk about photography and traveling and food and movies, but mostly photography since I’m a photographer and that’s what you came to see.  At times you might find yourself cracking up (hopefully) and at others you might be like “this girl is nuts” (and that’s okay to).

Whichever side you land on I hope that you stick it out and enjoy the ride.

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Behind the Scenes | A Look at the New TLR Photography

Mood Board | TLR Photography | Posh Creative

Have you ever loved something but it just didn’t sit quite right with you?  Like it was good but it wasn’t exactly what you had in mind yet you’re alright with it because it works.  That has been me with the look of my photography business.  I like it but it’s never completely felt like the exact idea I had in my head when I first thought of my look.

That is why when the lovely and oh so talented Miranda Myles Jackson from Posh Creative  and I met about re-branding my business I jumped for joy at the way we were vibing.  It was like she was the sauce to my spaghetti or the butta to my mashed potatoes.  She just completely got me.

I carried that feeling all the way until she sent me this mood board.  Full disclosure, I did have to look up a mood board to really understand what I was looking at and once I did I was thrown for a loop.  I kept trying to understand how my portraits that I was taking might match up with the ones that she had pulled.  It didn’t make sense to me.

We jumped on a Google hangout and I still didn’t get it.  Matter of fact it wasn’t until days later, a talk with her husband, and more research on mood boards that I finally got what I was looking at.  In all fairness, there are still times I’m not sure but that is neither here nor there.  As I told her when we were talking, as long as she gets it and can explain it to me in a way that I get that she gets it then we’re cool.

But I wanted to share it as a start to this new blog and this new site to let you know that things are changing around here.  That doesn’t mean that you might not see a little bit of the old from time to time.  It simply means that we are growing and maturing and getting all kinds of creative with it and I thought you might like to come along for the ride.